Facebook, Instagram, Pinterest, Snapchat, Twitter, and LinkedIn: if you don’t keep your finger on the pulse, it’s hard to stay on top of all the social networks. But that’s exactly what social media and marketing management, self-employment, and entrepreneurship are today.
One platform that has particularly stood out in recent years is TikTok. The short video platform has virtually skyrocketed and is currently experiencing a boom worldwide.
Although many people (and marketers) still consider TikTok as a platform for children, those who are open-minded are increasingly recognizing the opportunities offered by this Chinese video portal. In fact, there is much more to TikTok than meets the eye.
In this post, I will analyze TikTok in comparison to other platforms and examine the reasons for the video portal’s success. I will also explain the top three reasons to consider TikTok marketing for your brand and your business.
Why social media?
If you’re planning a marketing director for a company or brand today, you can’t avoid social media. The reason is simple: that’s where people’s attention is.
And that, after all, is what marketing is all about. You have to find out where people’s attention is, why it’s there, and how you can position your brand there.
A quick look at monthly active user figures shows that people all over the world are on social networks in particular at the moment:
- Facebook: 2.91 billion
- Instagram: 1.074 billion
This means that about half of the world’s population is on Facebook and Instagram alone. If you compare these figures with TV ratings, it quickly becomes clear why more and more advertisers are opting for online campaigns.
Having Facebook and Instagram in the company’s marketing concept definitely makes sense. But is it enough?
Neglecting TikTok? is a mistake!
The U.S. platforms from Silicon Valley are indispensable for any company. However, as in all sectors, there are disruptive processes in the world of social networks that pose serious consequences for all those who do not diversify enough.
Think of platforms such as Tumblr or MySpace, which collapsed after the emergence of Facebook and Instagram. If entrepreneurs rely too much on their profiles on established networks, they risk a big loss if the platforms lose relevance.
It is unlikely (but not impossible) that Facebook and Instagram will go down like this. However, it is advisable to always keep an open mind about what is happening in the digital world in order to perceive and take advantage of all opportunities.
One such option is TikTok. The video portal, which originally emerged from the musical.ly platform known for lip-syncing, currently has 689 million users worldwide. This figure is especially striking considering the year in which TikTok was launched, as the app has only existed in its current form since August 2018. Facebook and Instagram, on the other hand, have been around since 2004 and 2010 respectively.
The TikTok hype
TikTok is one of the fastest-growing networks. But why? The hype around the app has many reasons:
Access to the most creative content.
At the heart of TikTok are the creators, the users who produce and post videos. The essence of TikTok, which is to create and share short videos, is precisely what drives creators to continue to unleash their creativity and create videos that captivate people within seconds. Feel free to visit their page to know where to buy tiktok likes.
The place where trends start
Everyone wants to belong, understand the inside jokes and feel part of something bigger. That’s exactly the case with TikTok. The platform is known for constantly starting new trends that spread like wildfire. It’s not for nothing that TikTok advertises itself with the slogan “Trends start here.”
Comfortable user experience
Of course, the other faction of users is also part of the TikTok hype, i.e. those who only consume. With the “For You” site, which shows users exactly the content they are interested in, TikTok has succeeded in creating a highly convenient user experience.